Development and design for independent financial advisor.
- Brand design
- Product design
- Full-stack web
- 2022 — 2023
Overview
Conducted a comprehensive overhaul of the brand’s identity, highlighting its focus on true personal connection to their clients. Reimagined and implemented a refreshed landing page, supported by a bespoke customer management dashboard.
Our existing page had become visually cluttered and built on a legacy system, making it nearly impossible to add new features. In addition to a full brand identity refresh, we decided to rebuild our web presence from the ground up with a renewed focus towards supporting and managing our existing customer base.
From 56 to 100
+16%
Vision
The refreshed landing page was kept minimal, prioritizing clarity and legibility to quickly convince potential leads of our value add.
Our overhaul of the brand identity helped position the company as an approachable yet highly professional partner.
A core part of the brand identity is the path element, guiding customers along their figurative journey through our products.
“He delivered a great visual identity and website that captures our values perfectly. We’re very happy with the new landing page and internal tooling.”
Dirk-Oliver Gerdum, Founder & CEO
Back-end
In addition to the landing page, we implemented a bespoke customer management dashboard focused on customer retention.
Our custom tooling helps the company communicate consistently and maintain a personal connection to their clients.
Results
A significant lift in user satisfaction and full scores across all Lighthouse metrics made our overhaul of brand and web presence a resounding success, engaging our users and creating a more scalable and robust platform for the future.
From 56 to 100
From 48 to 100
From 12 to 1.1
+16%
